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To gain a deeper understanding of this often overlooked part of the web analytics world, the WAA conducted a survey to determine the commitment to web analytics and the state of web site measurement and testing in the non-profit and public sector settings. The results of this survey, which reveal common key performance indicators and propose a series of benchmarks for the key dimensions of visitor interaction with public sector and non-profit web sites, will be provided for free to WAA members and Webcast participants. After the Webcast, the survey results will be available for purchase to the general public.
About the Speakers
Ann Poritzky is a web analytics specialist in the On-Line Information Branch, Office of Communications and Public Liaison in the Office of the Director at National Institutes (NIH) of Health in Bethesda, Maryland.
Phil Kemelor is vice president of strategic analytics for Semphonic, a vendor neutral web analytics consulting firm, and the lead analyst for The CMS Watch Web Analytics Report, an annual evaluation of web analytics software vendors.
Register for the Webcast
“Tapping the Potential of Web Analytics for Public Sector and Non-Profit Sites” is open to both WAA members and non-members. For more information or to register, visit: http://register.webcastgroup.com/event/?wid=0870604094690.
