Webinar: Using Google Analytics to Increase Website Conversion
| Manoj Jasra - Wednesday, June 24, 2009 0 Comments |
Google Analytics is a great web analytics service for tracking website visitors, but many people only use the basic functions. Consequently, website abandonment remains a persistent problem affecting all websites, including sites running Google Analytics. Between 35 to 70 percent of onsite conversion processes are abandoned, causing lost revenue and missed targets. Small changes to conversion rates can have a big impact on sales, so a little effort here brings big rewards.
In an upcoming webinar, SeeWhy, Inc., will cover what users need to know about conversion funnels. This 30-minute, “best practices” webinar will look at why they're useful, how to interpret the data, what to do to increase conversion rates, and how to complement Google Analytics with SeeWhy to remarket to website abandoners. Remarketing to website abandoners can convert up to 50 percent of abandoners into customers, so this simple extension to Google Analytics can have a big impact on conversion rates.
What: “Conversion Academy: Using Google Analytics to Increase Website Conversion” webinar
In an upcoming webinar, SeeWhy, Inc., will cover what users need to know about conversion funnels. This 30-minute, “best practices” webinar will look at why they're useful, how to interpret the data, what to do to increase conversion rates, and how to complement Google Analytics with SeeWhy to remarket to website abandoners. Remarketing to website abandoners can convert up to 50 percent of abandoners into customers, so this simple extension to Google Analytics can have a big impact on conversion rates.
What: “Conversion Academy: Using Google Analytics to Increase Website Conversion” webinar
Who: Charles Nicholls, founder and chief strategy officer, SeeWhy
When: Tuesday, June 30, 2009, at 1:00 p.m. Eastern time (10:00 a.m. Pacific time)
How: Register for this free event at https://www1.gotomeeting.com/register/931085441. Attendance is limited to the first 1,000 registrations.
Attendees will learn:
When: Tuesday, June 30, 2009, at 1:00 p.m. Eastern time (10:00 a.m. Pacific time)
How: Register for this free event at https://www1.gotomeeting.com/register/931085441. Attendance is limited to the first 1,000 registrations.
Attendees will learn:
- What Google Analytics conversion funnels reveal (and what they don't)
- How to use the data to improve conversion rates
- How and when to follow up on abandoners
- The results you can expect from following up, and its impact on conversion rates
- How to track the effectiveness of remarketing campaigns in Google Analytics
- Best practices — how to ensure that customers will love remarketing
Labels: Google Analytics, Web Analytics
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