What Age Is Your Customer? New Webinar Explores the Digital Age Divide in B2B
| Andrew Spoeth - Monday, June 22, 2009 0 Comments |
Since the beginning of April, Enquiro has been building an amazing package of webinars and research papers as part of its B2B Expert Series, research and analysis which goes to the very core of B2B marketing. Experts from Google, Business.com, Covario, Demandbase and Marketo have also contributed their unique experience and marketing advice as presenters. If you’ve missed them so far, the recordings and white papers are available at www.enquiro.com/b2bresearch.
Enquiro's final webinar in the series is shaping up to be one of the most fascinating and thought provoking. We’re calling it The Rise of the Digital Native: B2B Buying in Flux. Gord Hotchkiss and his panel of experts are taking a look at a very basic but fundamental question: Does age play a role in marketing? What does the latest research show us about B2B buying behavior as it relates to the buyer’s demographic, and more specifically, how and when the buyer grew up?
For the first time ever in an Enquiro webinar, we’re also joined by Danny Sullivan and Rand Fishkin, two very big hitters in the Search Marketing industry. They will be part of the panel along with Enquiro's own Gord Hotchkiss, Ben Hanna (Business.com), Chris Golec (Demandbase), Matthias Blume (Covario) and Mark McMaster (Google).
As an attendee of the live event, you will hear the discussion as it happens, plus be able to send the panel your marketing-related questions. In the webinar we will also be touching upon highlights from the rest of the series, so if you’ve missed previous webinars, this is one to catch.
The Rise of the Digital Native
Live Webinar
Wednesday, June 24 2:00pm Pacific
Register now –>
The webinar explores:
Enquiro's final webinar in the series is shaping up to be one of the most fascinating and thought provoking. We’re calling it The Rise of the Digital Native: B2B Buying in Flux. Gord Hotchkiss and his panel of experts are taking a look at a very basic but fundamental question: Does age play a role in marketing? What does the latest research show us about B2B buying behavior as it relates to the buyer’s demographic, and more specifically, how and when the buyer grew up?
For the first time ever in an Enquiro webinar, we’re also joined by Danny Sullivan and Rand Fishkin, two very big hitters in the Search Marketing industry. They will be part of the panel along with Enquiro's own Gord Hotchkiss, Ben Hanna (Business.com), Chris Golec (Demandbase), Matthias Blume (Covario) and Mark McMaster (Google).
As an attendee of the live event, you will hear the discussion as it happens, plus be able to send the panel your marketing-related questions. In the webinar we will also be touching upon highlights from the rest of the series, so if you’ve missed previous webinars, this is one to catch.
The Rise of the Digital Native
Live Webinar
Wednesday, June 24 2:00pm Pacific
Register now –>
The webinar explores:
- The differences between a Digital Native and a Digital Immigrant
- Why the brain gets wired differently in Digital Natives
- How this impacts interactions with technology and the web
- What are the implications for B2B buying
- How the landscape might shift in the next decade
Panelists:
Gord Hotchkiss - President and CEO, Enquiro
Rand Fishkin – CEO and Co-Founder, SEOmoz
Danny Sullivan - Editor-in-Chief, Search Engine Land
Ben Hanna - VP Marketing, Business.com
Mark McMaster - Senior Planner of Technology/B2B Markets, Google
Chris Golec - Founder and CEO, Demandbase
Moderated by Bill Barnes, EVP Business Development, Enquiro
Rand Fishkin, CEO and founder of SEOmoz, and Danny Sullivan, Editor-in-Chief of Search Engine Land will be special guests at the wrap-up to the BuyerSphere webinar series, June 24.
Labels: B2B
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