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SEMPO Institute, the distance learning division of SEMPO, (Search Engine Marketing Professional Organization), http://www.sempo.org/, today announced it is adding two new courses to its popular Effective Search Marketing online classes: “Linking and Brand Management” and “Social Media.”
Both courses are live online and available for immediate registration at https://www.sempoinstitute.com/search-marketing-enrollment/default.aspx
The courses are part of SEMPO Institute’s Effective Search Marketing series and are $299 each.
“SEMPO Institute’s growing menu of short courses fits the demands of busy search marketers who want to hone in on a particular topic that correlates with their job responsibilities, in order to increase their skills and add even further value to their client work,” says Adam Cohen, partner in Rosetta, a leading U.S. interactive agency, and a member of SEMPO’s Social Media course review team.
As an organization, SEMPO is addressing the impact of the proliferation of social media, from an education and editorial perspective. SEMPO recently released the first in a series of point-of-view opinions, this one focusing on social media. It is accessible at http://www.sempo.org/learning_center/editorials.
“The SEMPO short course on Social Media is a must for all marketers who need an efficient way to learn how search and social media are increasingly intersecting,” says Noah Elkin, senior analyst, eMarketer, and co-chair of SEMPO’s Emerging Technologies Committee. “Social media’s impact on search is growing exponentially, as consumers now find search results in a number of formats, from text to images, video and user-generated content. SEMPO’s social media course will help marketers learn how to leverage different forms of social media and integrate them into search campaigns,” he adds.
