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SeeWhy, Inc., today announced Abandonment Tracker Pro, the first and only web analytics service to enable real-time remarketing for web site abandoners. Available immediately, the new service enables web teams to convert up to 50 percent of abandoners to customers.
SeeWhy also announced that only 2 percent of web analytics users follow up on abandoners with email remarketing campaigns within an hour, while almost 90 percent of those users not currently doing email remarketing want to start.
Abandonment Tracker Pro is a software-as-a-service (SaaS) offering that automates and optimizes abandonment follow-up actions, making it easy to convert up to 50 percent of website visitors who had previously abandoned their shopping carts, online forms, applications and registrations. Building on the functionality, ease of use, and value of Abandonment Tracker Free, the company’s free abandonment tracking service, Abandonment Tracker Pro can recapture a significant portion of the sales value lost to abandonment. For example, medium-size ecommerce companies can recapture up to $5 of each $10 they lose every second to abandonment.
Benefits of Abandonment Tracker Pro include:
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Real-time, first response. Abandonment Tracker Pro automates the sending of follow-up emails to website abandoners in real time.
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Intelligent, multi-stage follow-up campaigns. In addition to immediate, real-time email follow up, Abandonment Tracker Pro lets users automate multi-stage follow-up campaigns using the most appropriate channel for each individual abandoner. For example, an initial real-time email can be followed by a second follow-up email 24 hours later, while updating the contact center at the same time. Continuous real-time analysis of website visitors ensures that multi-stage campaigns are always in step with returning abandoners’ actions on the site.
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Easy, seamless integration with CRM applications and ESPs. Abandonment Tracker Pro offers plug-and-play integration with CRM applications and email service providers — no IT involvement needed. The resulting cross-channel solution supports call center and email touch points seamlessly.
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Advanced behavioral targeting. Using self-learning, behavioral analytics, Abandonment Tracker Pro monitors users’ onsite behavior in real time to determine whether an offer is required to maximize conversion. Optimized offers ensure that no margin is given away unnecessarily and that customers do not learn to wait for a better deal.
