Our Schedule for SES San Jose 2009 – Day 1

Search Engine Strategies San Jose starts next week and Web Analytics World will be on location. Below is where you can find us on day 1. Send us a tweet @WaWorld if you would like to meet up.

Always be Testing: Marketing Optimization in Challenging TimesTough times call for tough measures. While media costs rise, marketing budgets shrink; yet, demands for accountability increase. Many businesses are starting to believe that flat revenues are the new up.
Bryan Eisenberg, SES Advisory Board & Co-Founder, Future Now, Inc.

According to comScore, YouTube is now the #2 search destination in the world. While the good old organic results pages still attract tens of thousands of experts probing the latest algorithmic quirks and optimization techniques, video search remains relatively uncharted waters.

Gregory Markel, Founder/President, Infuse Creative, LLC
Erin Bouchier, Business Lead, Google / YouTube Advertising
David Burch, Director of Marketing, TubeMogul

As knowledge of SEO practices moves from the offices of the optimizers to the board room, the standard metrics used by the practitioners of this former dark art are straining under the weight of the all powerful bottom line.

Richard Zwicky, Founder & CEO, Enquisite
Jeff Ferguson, SES Advisory Board & Senior Director, Online Marketing, Local.com
Marc Engelsman, VP, Client Programs and Services, Digital Brand Expressions
Jamie Smith, CEO, Engine Ready
Ray “Catfish” Comstock, Senior Search Strategist, BusinessOnLine