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Personas: How the Internet Sees You


Interested in knowing how the rest of the Internet sees you? Check out Personas created by MIT’s Aaron Zinma. Personas uses sophisticated natural language processing and the Internet to create a data portrait of one’s aggregated online identity.


It is meant for the viewer to reflect on our current and future world, where digital histories are as important if not more important than oral histories, and computational methods of condensing our digital traces are opaque and socially ignorant.


Check out the samples I ran for my name and my wife’s name. On the most part Personas was quite accurate and the data was very interesting, however some categories it included for me were “Medicine” and “Legal: which weren’t really relevant. For my wife, “Sport” was huge – which is not relevant at all. Click images for larger view.

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