SES San Jose 2009 – Quick Day 2 Recap

Day 2 of SES San Jose flew by, below are some of the things we were checking out on the 2nd day.
  • Session 1 – Igniting Viral Campaigns: Leveraging Consumer-Generated Content, featured 5 panelists including Cisco’s Brian Ellefritz whose team came up with a video contest dubbed the Heaven and Hell contest. Users were given the opportunity to submit their most positive/negative stories regarding their home entertainment system via 3 min YouTube video. The winner would receive a $10,000 prize. The conclusion was a highly engaging campaign which included 50+ video submissions and thousands of ratings/comments.
  • Demo – ClearSaleing – Co-Founder Adam Goldberg walked me through ClearSaleing highly intelligent analytics program which provided rich insight on referral attribution down to the Net ROI. This is completely different than many other tools which provide last click attribution and Gross ROI.
  • Bill Hunt of SEMPO – We sat down with Bill Hunt who gave us an overview of all the current undertakings by SEMPO which included their emerging technologies group preparing for a whitepaper on mobile and potentially the Yahoo/Bing deal. SEMPO is aiming to keep members engaged with the industry without being biased towards any tool or service.
  • Session 2 – Google AdWords, Google Analytics and Website Optimizer: Secrets Revealed! I couldn’t stay for the entirety of this one but the room was absolutely packed. Afterwards we were allowed to ask some of the Google Engineers about issues or problems related to search and their tools/services.

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