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Today was the final day of SES San Jose (in terms of sessions) and we had another pretty full day. Over the last 3 days we posted over 70 tweets which you can check out here. Here is a recap:
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Charlene Li, Co-Author, Groundswell started the day with an excellent keynote in which she discussed the future of search including many social media elements. Charlene explained that in the future, social networks will be like the air, in that they will be seamless and our networks will follow us everywhere we go. Another cool concept she mentioned was the idea of targeting via social graphics whereby marketers can target users based on their behaviours and relationships with others.
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Discussion with Local.com – We met with the Local.com team to chat about what’s happening in their organization. One of the main strategic services was their Local Connect platform by which they provide their media partners a white labelled version of their local directory. Local.com’s traffic is up 57% from last year or 63 million visitors per month.
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Follow the Carrot: Cool Mobile Apps is what we attended after lunch, which was a session dedicated to successful mobile apps and mobile app strategies. The panel mentioned 5 characteristics of Cool Apps: Unique, Viral, Useful, Interactive, Fun/Novel and 3 major factors when developing mobile apps – Distribution , Discoverability and Stickiness.
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Discussion: Omniture’s SearchCenter with the VP of Search Sales, Chris Zaharias. Chris mentioned SearchCenter has released version 3.3 which included some significant infrastructure and backend updates – mainly to handle the load of over 150 million keywords. SearchCenter has approximately 600-700 clients of which 15% use it as a standalone application. Omniture is looking to become a platform for agencies and businesses rather than a suite of tools.
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Up Close and Personal with Yelp! – which featured Jeremy Stoppleman, CEO of Yelp! Jeremy discussed that Yelp! has increased their visitors to 25 million per month which includes 7 million reviews. Yelp’s strategy is to launch one city at a time and to do it right rather than growing too quickly. With the help of Yelp, small businesses will be encouraged to provide the highest level of service or face negative reviews.
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Extreme Makeover Live! Why Am I Not Making Enough Sales? – The audience submitted 5 or 6 sites and the expert panelists provided insightful feedback to help the businesses increase their bottom line or number of leads. Most of the sample sites required obvious changes which could lead to some quick wins for the site owners.
