SES San Jose: Day 1 – Quick Recap

Search Engine Strategies kicked off with conference day 1 today and our day was pretty full – we attended 4 sessions in addition to a product demo. Our Tweets can be found here: Here’s a mini recap our day at SES SJ:
  • Session 1 – How to Optimize for ‘Search & Engage the Community’ featuring insight from Greg Jarboe. Gret outlined a 9 step process in which he effectively tied together Search and Social Media for one his clients. Greg also discussed the importance of having an opinion leader to really push the social communication part of the community strategy.
  • Session 2 – The panel, which included individual with a tonne of background in video optimization, provided some data on the topic of video as well as reasons to leverage video in your social media strategy. Gregory Markel of Infuse Creative started it off by discussing metrics that go into YouTube’s ranking algorithm and David Burch of TubeMogul concluded by discussing engagement statistics.
  • Session 3 – ‘Online Video Advertising Made Easy With Google & YouTube.’ Erin Bouchier of YouTube provided excellent insight into how to leverage the sponsored features of YouTube in addition to Google’s TV network.
  • Session 4 – Ethan Griffin and Bryan Eisenberg lead a session on ‘Extreme Makeover: Conversion Edition’ where they discussed usability issues on sites that members of the audience had submitted before hand.
  • Demo: WordStream. The WordStream team showed us how their latest product sits between analytics/keyword analysis and bid management in order to add some much need organization to ad campaigns.

See you all tomorrow!

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