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An excellent and quite advanced guest post today over at the Google Analytics blog (by the E-Nor Team) on how to strategically/tactically create a roll-up account inside of Google Analytics.
…you are a CMO or a Director of Marketing at the enterprise and you are responsible for the performance and ROI of a large number of web proprieties. You look at your analytics reports and you can’t find your ecommerce data from site A, site B is referring traffic to itself (definitely not a good thing!), and conversion data from your marketing campaign microsite is no where to be found.
