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Over at TechCrunch, Robert J Moore of RJMetrics has written a guest post which could quite possibly be the most detailed data analysis on Twitter I have ever seen. Robert discusses metrics such as Twitter’s growth, breakdown of followers, tweet frequency, tweet recency, and active tweeters to name but a few. Below is a few high level points, but go over to TechCrunch to read the entire post, it’s a must read.
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Twitter’s user growth is no longer accelerating. The rate of new user acquisition has plateaued at around 8 million per month.
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Over 14% of users don’t have a single follower, and over 75% of users have 10 or fewer followers.
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38% of users have never sent a single tweet, and over 75% of users have sent fewer than 10 tweets.
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1 in 4 registered users tweets in any given month.
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Once a user has tweeted once, there is a 65% chance that they will tweet again. After that second tweet, however, the chance of a third tweet goes up to 81%.
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If someone is still tweeting in their second week as a user, it is extremely likely that they will remain on Twitter as a long-term user.
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Users who joined in more recent months are less likely to stop using the service and more likely to tweet more often than users from the past.
