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Looks like Google Analytics is at it again – announcing brand new features in the midst of eMetrics Washington DC. Two of the new features that caught our attention included new Engagement Goals and Expanded Mobile Reporting:
New Goals and More of them!
Google Analytics now allows you to define goals by length of time on your site and the number of pages per visit. See video below for all the details.
Mobile Reporting
Google Analytics has added more accurate mobile analytics tracking by introducing a new server side script you can install. This will capture data from all web-enabled devices (with our without JavaScript).
Additionally you can now add Google Analytics into your mobile apps:
iPhone and Android mobile application developers can now also track how users engage with apps, just as with tracking engagement on a website. What’s more, for apps on Android devices, usage can be tied back to ad campaigns: from ad to marketplace to download to engagement.
