Mobile internet usage is skyrocketing worldwide. Throughout 2009, 50% of all new internet connections worldwide are coming from phones (eMarketer, 2008 and 2009). Google internal data shows that as mobile browsers improve, users' browsing habits increase.

Mobile browsers render web pages differently from desktop browsers, so some steps are needed to make them work well on phones. This article contains some basic technical and non-technical tips for making your web content faster and more suitable for consumption on mobile devices.

• Provide an obvious link to the mobile version from the desktop version.
• Use a conventional mobile URL, and advertise it.
• Make the user interface work for mobile devices.
• Format your website for a range of mobile browsers.
• Reduce the number of requests and the amount of data transferred.
• Minify your code.
• Eliminate redirects.
• Load contents lazily.
• Use CSS3 instead of images where possible.
• Plan for the lowest common denominator.
• Test, test, test

Labels: Mobile Marketing

             Subscribe by Email