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A short video that answers questions about Analytics and other Google tools. In this episode Avinash and Nick discuss:
- How is bounce rate calculated
- Effect of search bots on data collection
- Finding a benchmarking category for sites that don’t fit into any particular benchmark category
- What is the best way to identify landing pages with high bounce rate
- How to find new keywords to improve content performance
- Effects of private browsing and incognito mode on data collection
