Today’s marketers face difficulty maintaining or increasing conversion rates in the face of growing competition for search terms and the attention of email readers. Marketers struggle to deliver timely and relevant marketing content, manage a growing number of online channels and affiliates, and cope with a flood of sometimes conflicting data and reports. Rather than helping marketers manage these challenges, disparate web analytics, email marketing, web personalization, and other tools often exacerbate them by making it difficult, expensive, and slow to share data and work across vendors. Marketers, often dealing with frequent change, are hamstrung by the need for constant support from IT, vendor services, or other technical resources.

• Unlocks the value of online behavioral data: marketers can execute more personalized and effective email marketing and web personalization by leveraging the wealth of detailed behavioral data that visitors and customers generate as they react to a company’s marketing programs and interact with its web site
• Empowers marketers to execute programs end-to-end: Interactive Marketing OnDemand puts all of the tools, data and content at marketing’s fingertips, empowering them to author and execute email, landing pages, and web personalization without a constant need for IT support
• Makes web personalization as easy as email marketing: marketers can create rules to target customers or anonymous visitors, assemble content, and execute web personalization campaigns in the same simple manner used for email marketing, without burdening IT
• Liberates marketers from the dependencies of complex IT infrastructure: marketers no longer have to rely on IT, which frees up both financial and personnel resources

Labels: unica, Web Analytics

             Subscribe by Email