• Among the top 500 Retail Web sites, the percentage of U.S. visits were up 4% on Black Friday 2009 versus Thanksgiving Day 2009. Year-over-year the visits were down 9% compared to Black Friday 2008. The U.S. traffic to Black Friday sites on Black Friday was up 9% compared to 2008.
• The top visited Retail Website on Black Friday 2009 was Amazon receiving 13.55 % of U.S. visits among the top 500 Retail Web sites. This is the second year in a row that Amazon was the top visited site on Black Friday.
• Wal-Mart was the second most visited with 11.18 % of visits followed by Target.com with 5.65%, BestBuy.com with 4.62%. followed by Sears with 2.95%. (Attached are the top 20 sites for Black Friday 2009).
• Among the top 20 sites visited on Black Friday 2009, The Apple Store saw the largest increase in visits compared to Thanksgiving day 2009 with a 110% increase, Staples saw a 47% increase YoY and Dell saw a 40% increase. Amazon had a 9% increase.
• Wal-Mart was the top site to receive traffic from Black Friday sites on Black Friday 2009 with a 32% increase in traffic compared to 2008. BestBuy and Target received the second and third most traffic from Black Friday sites. Among the top 10 sites to receive traffic from Black Friday sites on Black Friday, Target received the largest increase in visits YoY with 110%.
  

Labels: HitWise

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