Black Friday Traffic Up 87 Percent with 1 Week to Go

Manoj Jasra - Wednesday, November 25, 2009 0 Comments

Hitwise announced that online traffic to a custom category of Black Friday advertising Websites increased 87 percent for the week ending Nov. 21, 2009.

The growth in traffic to Black Friday Websites results in referrals for shoppers to retailers' Websites to learn about sales and promotions. Last week the percentage of referred traffic from Black Friday Websites to the top 500 retail Websites increased 12 percent versus the previous week. The percentage of referred traffic is up 14 percent when comparing the week ending Nov. 21, 2009, with the same week in 2008. Wal-Mart received the greatest share of referred traffic from Black Friday Websites for last week with 13 percent, followed by Target and Best Buy with 4.12 percent and 4.04 percent, respectively.

Top Websites to receive downstream traffic from Black Friday Websites
Rank	Name	Domain	Market share of visits	Weekly percentage change
1	Wal-Mart	www.walmart.com	13.34%	77%
2	Target	www.target.com	4.12%	-27%
3	BestBuy	www.bestbuy.com	4.04%	-20%
4	Sears	www.sears.com	3.28%	-4%
5	TOYS 'R' US - USA	www.toysrus.com	2.52%	63%
6	Kmart.com	www.kmart.com	2.34%	17%
7	Kohls.com	www.kohls.com	1.40%	-35%
8	JC Penney	www.jcpenney.com	1.36%	1229%
9	RadioShack	www.radioshack.com	0.96%	65%
10	Amazon.com	www.amazon.com	0.87%	-44%
Note - Data is for the week ending Nov. 21, 2009, and is based on the Hitwise sample of 10 million U.S. Internet users.