ClickTale is set to launch yet another product in their comprehensive analytics suite: Mouse Move Heatmaps. CEO Tal Schwartz believes these heatmaps will become the definitive method for conducting accurate eye-tracking on a massive scale and at a fraction of the cost.

By aggregating the mouse movements of hundreds visitors to your site, ClickTale created a comprehensive, visual representation of what your visitors are looking at and focusing on within your page. This is supported by independent research that has shown an 86% correlation between mouse and eye movements.

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