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Google Accounts for 25% of Wall Street Journals Traffic

Manoj Jasra - Tuesday, November 10, 2009 2 Comments

Over at the Hitwise Blog, Bill Tancer dives deeper into Rupert Murdoch's recent comments saying that he would consider blocking Google from indexing News Corp.'s news websites such as the Wall Street Journal. Considering Google provides quite a large amount of referrals to WSJ, I think Mr. Murdoch should think twice about pulling the plug on the world's number one search engine.

Below are some stats in regards the Wall Street Journal:

  • On a weekly basis Google and Google news are the top traffic providers for WSJ.com account for over 25% of WSJ.com's traffic.
  • According to Experian Hitwise data, over 44% of WSJ.com visitors coming from Google are "new" users who haven't visited the domain in the last 30 days.
  • Twitter and Facebook sent 4% of US visits to News and Media sites in October 2009.
  • The percentage of upstream traffic from Facebook and Twitter to News and Media sites is up 490% year-over-year.


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2 Responses to “Google Accounts for 25% of Wall Street Journals Traffic”

  1. # Anonymous lofa

    Good. Let him block his propaganda garbage from Google. Who cares about Murd(er)och. He's just another greedy money monster.

    As the old saying goes, a fool and his money soon part.  

  2. # Anonymous Jacques Warren

    Let us not forget that with today's navigational patterns and habits, probably most of the visits Google brings to WSJ.com are *not* people looking for the category, but using Google as a way to get to the site instead of typing the url. So, it is not really search, but a shortcut.

    This behavior is now very widely spread amongst user. Are we to say that Google is the true generator of trafic, or just an efficient redirect tool?  

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