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iPerceptions Inc. has launched A&B Interactive Dashboard, an integrated web analytics dashboard to combine behavioral data (the what) and attitudinal data (the why). For the first time ever, Google Analytics users can gain a granular understanding of consumer behavior and sentiment. This is a level of understanding currently unavailable to more than 1 million Google Analytics users today. The dashboard is compatible with all major web analytics solutions, including Google Analytics, Omniture, Coremetrics, WebTrends and others.
Key reporting features:
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KPI Tracker to monitor user-selected KPIs over time (time on site, satisfaction, POV, task completion, etc.)
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Data Miner to empower users to crosstab, slice and dice clickstream and survey data together (referrals versus POV)
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Text Miner to enable users to browse and visualize associated open-ended text data and behavioral data (for example, reasons for abandoning your funnel)
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Benchmarks to track the evolution of the comprehensive website KPIs against the KPI of a self-selected combination of more than 30 industries and millions of consumer self-initiated surveys served by iPerceptions 4Q and webValidator Continuous Listening Solutions
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Outcome Predictor to enable the user to run priority grids and model out “what-if?” scenarios
