|
|
Last week Google Analytics introduced the ability to track mobile applications, and this week Meredith Papp, Product Marketing Manager for the mobile ads team, talks with Redfin about their experiences using new Google Analytics for mobile features.
As with websites, there are two basic categories of user interaction you can track: pageviews and events. Since mobile apps don’t contain HTML pages, developers simply determine when their apps should trigger pageview requests. Google Analytics then aggregates this data in the Content reports to display the number of visits, session length and bounce rates. The data gives insight into how your users interacted with the app.
