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This week the Hitwise blog reveals insights some of us Canadians are all very aware of: although Air Canada is the larger company, WestJet is the first place we go to for air travel. Even though I had a poor experience with WestJet this past weekend, I will still give WestJet my business in the future. Below are the details from the Hitwise post:
- Among Travel websites, last week, Expedia.ca and Westjet ranked #1 and #2 in share of Canadian Internet visits. Air Canada and Westjet typically trade off for the #2 spot. The following table shows the top 10 Travel websites (excluding Maps) last week.
- Hitwise clicsktream data provides insight into who Air Canada’s top competitors are online. The #’1 website visited after AirCanada.com last week was Westjet, attracting 8.83% of downstream visits.
- Westjet received more than 3x the share of visits compared to Expedia.ca, the next highest competitor. The following chart shows the top 10 downstream Travel websites visited after Air Canada in the week ending November 14th, 2009
- Air Canada Vacations is a popular offering by Air Canada, possibly reflecting interest in package holidays, and it appears #3 downstream from Air Canada, after Aeroplan the rewards program offered by Air Canada.
- Porter, a new discount carrier offering flights within Canada and some US destinations is already appearing at #9 downstream from Air Canada and Air Transat, which offers some overseas flights, is at #10.
