|
|
Sysomos recently conducted a study which took a close look at over 600,000 Facebook Pages. The Sysomos study reported on different aspects of pages including popularity, amount of content posted, number of fans, and categories.
Some of the highlights of the study are:
-
Michael Jackson is the most popular page on Facebook, with 10 million fans; he is followed by actor Vin Diesel (7 million) and U.S. president Barack Obama (6.9 million).
-
On average, a Facebook Page has 4,596 fans.
-
Four percent of pages have more than 10,000 fans, 0.76% of pages have more than 100,000 fans, and 0.05% of pages (or 297 in total) have more than a million fans.
-
On an average Facebook Page, the administrators create one wall post every 15.7 days. Among pages with more than one million fans, one wall post is created for every 16.1 days. This suggests that wall post frequency does not correlate with a page’s popularity.
Page Popularity
-
95% of pages have more than 10 fans
-
65% of pages have more than 100 fans
-
23% of pages have more than 1,000 fans
-
4% of pages have more than 10,000 fans
-
0.76% of pages have more than 100,000 fans
-
0.047% of pages have more than one million fans (297 in total).
Facebook Page Categories
