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Below is an excerpt from Bango’s Whitepaper:
With nearly 4 billion mobile phones, the size and reach of the mobile market is vastly bigger than the PC internet. To meet the huge variations across business and consumer segments there are many different types of mobile phone. Demand varies by geography, budget, usage priorities, even by which network you subscribe to.
With such complexity, solutions successfully crafted for the PC internet do not translate easily into mobile internet. As this paper shows, many of the companies migrating their fixed internet services to mobile haven’t got it right.
Google, the world’s leading internet company, is spending a considerable amount of their budget and marketing to build mobile applications like Google Maps and a complete mobile operating system (Android). Meanwhile, core business components like search fail to deliver acceptable results for mobile consumers and even the latest mobile additions to Google Analytics are nothing more than simple patches that fail to deliver the accuracy required.
