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Sharing in 2010 (via AddThis) [Infographic]


Addthis.com (known for their sharing widgets) has released a very cool infographic showing online sharing trends for 2010. Here are the highlights of the sharing infographic:
  • AddThis is installed on 7 Million domains and reaches 1 billion users monthly
  • Facebook represented 44% of all sharing (up from 33% in 2009)
  • Gmail and StumbleUpon had the greatest growth with increases of 394% and 254% respectively
  • Google services represented 7.2% of all sharing

Winners & Losers: Top 40 e-Retailers This Holiday

The Top 40 E-Retail Satisfaction Index for the holiday season was released yesterday by ForeSee Results (12/29). Download a free copy on the ForeSee Results website.


The index is a ranking of the top 40 largest online retailers by revenue, scored on customer satisfaction, using the methodology of the American Customer Satisfaction Index (ACSI). The report is based on nearly 10,000 surveys completed during the holiday shopping season, from Thanksgiving through the last day of free shipping.The report includes all the major e-retailers you’d expect, including Gap, Wal-Mart, Williams & Sonoma, L.L. Bean, QVC and eBay. But you’ll also find several tech companies like Apple, Dell, HP and Sony, as well as major tech retailers like Best Buy, Newegg and Amazon.

The top key finding found in the report explains that after a huge year-over-year increase in online customer satisfaction from 2008-2009 (from 74 to 79 on the study’s 100-point scale), satisfaction with the top 40 American e-retailers dropped on point this year (from 79 to 78).

You can get all 40 in the full report, but here are some highlights:

The Leaders: Amazon and Netflix are top scorers, both with a score of 86. Twelve other retail websites registered scores at or above 80, which is generally considered the threshold for excellence.

  • Amazon (down one point to 86 and the only retailer in the top 10 to decline at all)
  • Netflix (86, tied with Amazon for the top spot)
  • QVC (up three points to 84)
  • Avon (up two points to 83)
  • L.L. Bean (up three points to 83)
  • Newegg (82)
  • Apple (82)
  • eBay (80)
  • Musician’s Friend (80)
  • VistaPrint (80)
  • Walmart (80)
  • Williams-Sonoma (80)
The Most Improved: Only two sites experienced notable increases this year:
  • L.L. Bean (up three points to 83)
  • HSN (up three points to 79)
  • Twelve companies win the award for most improved since they first entered the index: Costco (up 10 points since they were first measured, to 79), Avon (up eight points to 83), Toys R Us (up eight points to 77), Walmart (up seven points to 80), JC Penney (up seven points to 78), Staples (up seven points to 78), Target (up seven points to 77), SonyStyle (up seven points to 76), OfficeMax (up seven points to 75), Apple (up six points to 82), Home Depot (up six points to 75), and Sears (up six points to 74). These are all significant gains for these companies, given that even a one-point increase in satisfaction can have a significant impact on future purchases, loyalty, and recommendations.
Below is an infographic (from ForeSee Results’ press release) that highlights the top performers in the study.

Facebook, Kim Kardashian, Tiger Woods – Top Search Terms 2010

Recently Hitwise analyzed the top 1000 search terms for 2010 and Facebook was the top-searched term overall. This is the second year that the social networking website has been the top search term overall, accounting for 2.11 percent of all searches. Here are some of the highlights of the data:


  • The term “facebook” was the top-searched term overall. This is the second year that the social networking website has been the top search term overall, accounting for 2.11% of all U.S. searches.
  • Four variations of the term “facebook” were among the top 10 terms and accounted for 3.48% of searches overall.
  • The term “facebook login” moved up from the 9th spot in 2009 to the second spot in 2010. YouTube was the third most-searched term in 2010, followed by craigslist, myspace and facebook.com. Analysis of the search terms revealed that social networking–related terms dominated the results, accounting for 4.18% of the top 50 searches.
  • When combined, common search terms — e.g., facebook and facebook.com — for Facebook accounted for 3.48% of all searches in the U.S. among the top 50 terms, which represents a 207% increase versus 2009.· New terms that entered into the top 50 search terms for 2010 included – netflix, verizon wireless, espn, chase, pogo, tagged, wells fargo, yellow pages, poptropica, games and hulu.
  • Facebook was the top-visited Website for the first time and accounted for 8.93% of all U.S. visits between January and November 2010. Google.com ranked second with 7.19% of visits, followed by Yahoo! Mail (3.52%), Yahoo! (3.30%) and YouTube (2.65%).
  • The combination of Google properties accounted for 9.85% of all U.S. visits. Facebook properties accounted for 8.93%, and Yahoo! properties accounted for 8.12%. The top 10 Websites accounted for 33% of all U.S. visits between January and November 2010, an increase of 12% versus 2009.
  • Kim Kardashian was the top people search within the Personalities category
  • Star Wars was the top movie title search within the Movies category
  • Lady Gaga was the top music artist search within the Music category
  • The top searched for athlete was Tiger Woods and the top sports team was the Dallas Cowboys from within the Sports category.
  • The top searched for person was Bret Michaels followed by Tiger Woods and Sandra Bullock within the News and Media category in 2010.
  • · search terms “houses for rent” and “homes for rent”, combined topped the combined searches for “houses for sale” and “homes for sale” in 2010 within the Real Estate category.

New Google Analytics and iGoogle Integration

I am a big fan of iGoogle and Google Analytics so I am really happy with the latest announcement of the new Google Analytics widget for iGoogle. I am not sure why Google didn’t officially release this widget a long time ago because it’s obvious that users would want to see their website performance along with stocks, news and sports.

iPhone 4, Barbie & Military Jackets Tops in Ebay 2010

eBay announced its annual “Top Shopped” report, revealing the top pop culture moments and fashion trends in 2010. eBay analyzed sales and search data across categories in the Marketplace to identify the year’s major moments and movements.

eBay’s Picks2 for America’s “Top Shopped” and Pop Culture Obsessions of 2010:

1. iPhone 4
2. Barbie
3. Military jackets
4. Hot Wheels
5. iPad
6. World Cup
7. The Beatles
8. Silly Bandz
9. Alice in Wonderland
10. New Orleans Saints
11. Marc Jacobs
12. LeBron James

eBay’s Picks for America’s “Top Shopped in Style” and Fashion Obsessions of 2010:

1. Military jackets
2. Plaid
3. 1950s
4. Neon
5. Marc Jacobs
6. Feathers
7. Faux fur
8. Tory Burch
9. Ankle boots
10. Leopard print

Top 10 Mobile Phones / iPad Categories in 2010

Nielsen has compiled lists covering the top 10 TV shows, DVDs, books, video games, purchasing trends, and most popular mobile apps, and other things, for 2010. Not all the categories are relevant to our blog, so we selected a few that were including: Top Mobile Phones, Mobile Video Channels and iPad Categories.

Top 10 Mobile Phones

  1. Apple iPhone 3G S
  2. Samsung SCH-U450 (Intensity, Doubletake)
  3. Motorola Droid
  4. RIM BlackBerry 8500 series (Curve 8520, 8530)
  5. Apple iPhone 4
  6. Apple 3G iPhone
  7. RIM BlackBerry 8300 series (Curve, 8310, 8320, 8330, 8350i)
  8. LG VX9200 (enV3)
  9. Samsung SCH-U350 series (Smooth, Glint)
  10. RIM BlackBerry 9700 (Bold)

Top 10 Mobile Internet Video Channels

  1. YouTube
  2. FOX
  3. Comedy Central
  4. ESPN
  5. MTV
  6. ABC
  7. CBS
  8. AdultSwim
  9. NBC
  10. Discover Channel

Top 10 Paid App Category Downloads – Apple iPad

  1. Games 62%
  2. Books 54%
  3. Music 50%
  4. Shopping 45%
  5. News & Headlines 45%
  6. Celebrity & Entertainment News 44%
  7. Location & Direction 42%
  8. Movie Schedules, Buying Tickets 41%
  9. Magazines 41%
  10. Banking 39%

Google Analytics: Campaign Attribution and Direct Traffic

In their final episode of 2010, Nick and Avinash end Web Analytics TV with answers to bunch of interesting questions:

  • Calculating bounce rate for AJAX sites.
  • How tabbed navigation effects funnel abandonment.
  • Google Analytics campaign attribution and direct traffic.
  • Creating funnel reports for different user types.
  • The recommended way to do internal campaign tracking.
  • Why you see google as a referral in Google Analytics.