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Tracking Social Media in Google Analytics


It you missed it last week, Avinash and Nick were at it again with their analytics series, this time discussing:


  • Tracking social media referrals in Google Analytics
  • Why do I see clicks with 0 visits in Google Analytics keyword reports
  • Does sharing data with Google Analytics have an impact on Organic Search rankings?
  • How to track Google custom site search engines in Google Analytics
  • In keyword reports how to change ‘+’ characters into whitespaces
  • How advanced profile filters work
  • Best practices for reporting user “engagement”
  • What insights can you gain from the content drilldown report
  • How can one change the cookie duration of visits
  • How does one become excellent at web analytics


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