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65% of Fortune 100 Have Active Twitter Accounts

February 26, 2010 By Leave a Comment

A recent study by Burson-Marsteller concludes that the Fortune 100 are embracing Social Media but at a very slow pace. In regards to involvement, here’s how th Fortune 100 broke down:
  • 65% have active accounts on Twitter
  • 54% have a Facebook fan page
  • 50% have a YouTube channel 33% have corporate blogs
  • 20% (inclusive) use all four platforms

Companies’ platform preferences also differed among regions. Companies based in the United States and Europe are more likely to use Twitter or Facebook than they were to have corporate blogs, while companies from Asia-Pacific were more likely to utilize corporate blogs than other forms of social media. However, Asian companies will use Twitter or Facebook to communicate with Western audiences.


Filed Under: social media, Twitter

More Google Analytics Answers from Nick & Avinash

February 25, 2010 By Leave a Comment
Nick and Avinash are at it again this time entertaining analytics questions from all around the world. This week’s topics include:


  • What you can do if you get spammed pageviews in your Analytics Account.
  • How to collect ecommerce tracking variables on 3rd party shopping carts.
  • Issues with maintaining campaign information with 3rd party shopping carts.
  • How do links from competitors show up in your referring sources site?
  • How to find Singapore in the Google Analytics map overlay.
  • How to see referring URLs in the campaign report.
  • How Google Analytics treats conversions from multiple sources in the same visit.
  • Why certain referrals like search can have a number of pageviews but 0 visits.
  • Computing page influence to conversion and the Google Analytics $Index metric.
  • How events effect and sometimes lower the bounce rate.
Filed Under: Google Analytics

Yahoo Joins the Twitter Party

February 24, 2010 By Leave a Comment
According to TechCrunch and the LA Times, Yahoo has reached a content sharing deal with Twitter (the deal actually hasn’t been announced formally by Yahoo or Twitter). Yahoo has traditionally been slower than its counterparts Google/Bing so we’re not surprised that Yahoo was a little slow out of the gate on this deal. This deal for Twitter is worth around $25 million. Here’s what it includes:
  • People will be able to access their personal Twitter feeds across Yahoo!’s many products and properties, including the homepage, Yahoo! Mail, Yahoo! Sports, and others, letting them check in more easily on what’s happening with the people and things they care about while on Yahoo!.
  • People will be able to update their Twitter status and share content from Yahoo! in their Twitter stream, so they can easily share their Yahoo! experiences with their friends and followers on Twitter.
  • Yahoo! Search and Yahoo! media properties like News, Finance, Entertainment, and Sports will include real-time public Twitter updates across a variety of topics. Yahoo! Search users will immediately see real-time Twitter results.
Filed Under: Twitter, Yahoo

DoubleClick for Publishers by Google

February 23, 2010 By 2 Comments
Google purchased DoubleClick a little while back and today they have combined it with Google Ad Manager to create DoubleClick for Publishers (an ad management platforms both small/large publishers).

For the past few years, we’ve been investing in a suite of solutions — AdSense, ad-serving technology and the DoubleClick Ad Exchange — to help online publishers make the most money possible from their content, whether they sell advertising directly through their own sales force, through an ad network such as AdSense, or a combination of both.

DoubleClick for Publishers includes the following new features:
  • A new interface that has been completely redesigned to save time and reduce errors.
    Far more detailed reporting and forecasting data to help publishers understand where their revenue is coming from and what ads are most valuable.
  • Sophisticated algorithms that automatically improve ad performance and delivery.
  • A new, open, public API which enables publishers to build and integrate their own apps with DFP, or integrate apps created for DFP by a growing third-party developer community (apps under development today include sales, order management and workflow tools).
  • Integration with the new DoubleClick Ad Exchange’s “dynamic allocation” feature, which maximizes revenue by enabling publishers to open up their ad space to bids from multiple ad networks.
Filed Under: Google

Localytics: Real-time Mobile Analytics

February 22, 2010 By Leave a Comment
The web analytics experts who follow this blog are probably already fielding questions about analytics for mobile applications. And if you aren’t, you will soon. With 3 billion apps downloaded in the last 18 months (and that’s just for iPhone!) and almost 350 million mobile broadband subscriptions expected by the end of 2010, large brands and publishers are rushing to build mobile apps—and those apps will require mobile-specific analytic tools.

Localytics is a real-time mobile analytics solution that helps brands and publishers better understand their users, prioritize development, optimize marketing and generally make smarter business decisions. The open source iPhone, Android and BlackBerry client libraries can be integrated in just minutes. Highly granular data are collected and maintained, enabling dynamic segmentation analysis (e.g., device models by carrier), custom reports and daypart analysis. Of particular interest to web analytics experts, the detailed session-level data (not aggregated counts) can be exported for integration with Coremetrics, Omniture, Unica, WebTrends and others. A 1-minute video introduction and a fully functional mobile analytics demo is available.

Filed Under: Mobile Analytics

25-35 Year Olds Most Active Video Sharers

February 19, 2010 By Leave a Comment
Sysomos is at it again, this time they analyzed 2.5 million unique YouTube videos along with blog posts that embedded videos or linked to them from July to December 2009. Their latest report contains information about top categories, demographics, regions, ratings and topics. Highlights below:
  • Music is the most popular category with 31% of all analyzed videos, followed by Entertainment (15%) and People & Blogs (11%).
  • There is no clear correlation between the rating of the video on YouTube and how often it is viewed. Videos with a rating more than 4 out of 5 usually have fewer views than those with medium rating score between 2 to 3.
  • Average length of a YouTube video is 4 minutes and 12 seconds.
  • The average number of views for the YouTube videos we analyzed is 99,160.
  • Blogs with low and medium authority frequently link to Music and Entertainment videos.
  • Authoritative bloggers are more likely to include links to News and Politics videos.
  • North American bloggers link to a lot more News and Politics videos with a specific interest in health care, global warming and U.S. political issues.
  • 20-to-35 year old bloggers are most active in embedding and linking to videos within their posts with 57% of total videos coming from this demographic group.

Filed Under: YouTube

Half of Fortune 500 Have No Natural Search Visibility

February 18, 2010 By Leave a Comment
In a recent study conducted by Conductor, Inc reveals that although Fortune 500 companies spend a massive amount of online spend on paid search, their organic search results perform very poorly.

Key Takeaways

  • The Fortune 500 as a group spent approximately $3.4 million per day on 97,559 keywords – yet only 25% of these keywords rank in the top 50 natural search results.
  • Only 2% of the domains (not companies) surveyed showed a significant number of their terms in the top results. All of these positive domain scores were offset by other owned domains with significant visibility issues.
  • 15% of Fortune 500 companies studied showed mid to strong presence for their most advertised keywords.
  • 32% of Fortune 500 companies have low to mid presence.
  • 53% of Fortune 500 companies have no natural search visibility for their most advertised keywords.
  • Fortune 500 natural search visibility decreased with longer search queries.
  • 68% of keywords were found on a landing page (e.g. www.amazon.com/cellphone) versus a top level domain page (e.g. www.amazon.com).

Filed Under: SEO