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Sysomos is at it again, this time they analyzed 2.5 million unique YouTube videos along with blog posts that embedded videos or linked to them from July to December 2009. Their latest report contains information about top categories, demographics, regions, ratings and topics. Highlights below:
- Music is the most popular category with 31% of all analyzed videos, followed by Entertainment (15%) and People & Blogs (11%).
- There is no clear correlation between the rating of the video on YouTube and how often it is viewed. Videos with a rating more than 4 out of 5 usually have fewer views than those with medium rating score between 2 to 3.
- Average length of a YouTube video is 4 minutes and 12 seconds.
- The average number of views for the YouTube videos we analyzed is 99,160.
- Blogs with low and medium authority frequently link to Music and Entertainment videos.
- Authoritative bloggers are more likely to include links to News and Politics videos.
- North American bloggers link to a lot more News and Politics videos with a specific interest in health care, global warming and U.S. political issues.
- 20-to-35 year old bloggers are most active in embedding and linking to videos within their posts with 57% of total videos coming from this demographic group.
