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As you may have heard last week, Google purchased Aardvark – “…a new kind of tool that lets you tap into the knowledge and experience of friends and friends-of-friends. Send Aardvark a question and you’ll get a quick, helpful response from someone with the right knowledge and experience to help.”
Below we outline 5 reasons why Aardvark was purchased by Google:
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Aardvark can be used not only from the web but IM, email, Twitter, or iPhone – this makes the service quite accessible.
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Integration with Facebook as well as Gmail – this grows the user base quickly and most importantly lets you carry your contact list with you.
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Aardvark uses an algorithm like PageRank to decipher which individuals are qualified to answer your questions.
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Another popular online destination means another place Google can learn more about online users and potentially suggest advertisements to.
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The interface is simple, exactly how Google likes it. There is really only one key action a user can perform and there aren’t any distractions preventing users from doing that.
