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A recent study by Burson-Marsteller concludes that the Fortune 100 are embracing Social Media but at a very slow pace. In regards to involvement, here’s how th Fortune 100 broke down:
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65% have active accounts on Twitter
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54% have a Facebook fan page
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50% have a YouTube channel 33% have corporate blogs
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20% (inclusive) use all four platforms
Companies’ platform preferences also differed among regions. Companies based in the United States and Europe are more likely to use Twitter or Facebook than they were to have corporate blogs, while companies from Asia-Pacific were more likely to utilize corporate blogs than other forms of social media. However, Asian companies will use Twitter or Facebook to communicate with Western audiences.
