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Google purchased DoubleClick a little while back and today they have combined it with Google Ad Manager to create DoubleClick for Publishers (an ad management platforms both small/large publishers).
For the past few years, we’ve been investing in a suite of solutions — AdSense, ad-serving technology and the DoubleClick Ad Exchange — to help online publishers make the most money possible from their content, whether they sell advertising directly through their own sales force, through an ad network such as AdSense, or a combination of both.
DoubleClick for Publishers includes the following new features:
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A new interface that has been completely redesigned to save time and reduce errors.
Far more detailed reporting and forecasting data to help publishers understand where their revenue is coming from and what ads are most valuable. -
Sophisticated algorithms that automatically improve ad performance and delivery.
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A new, open, public API which enables publishers to build and integrate their own apps with DFP, or integrate apps created for DFP by a growing third-party developer community (apps under development today include sales, order management and workflow tools).
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Integration with the new DoubleClick Ad Exchange’s “dynamic allocation” feature, which maximizes revenue by enabling publishers to open up their ad space to bids from multiple ad networks.
Double Click is now also available in two flavours, one for established publishers and the other for smaller, growing publishers. This allows Google to better serve the needs of these 2 quite different markets. DoubleClick in general is much better than its competitors and their reporting is far superior.
Thanks for the update!