• The Fortune 500 as a group spent approximately $3.4 million per day on 97,559 keywords – yet only 25% of these keywords rank in the top 50 natural search results.
• Only 2% of the domains (not companies) surveyed showed a significant number of their terms in the top results. All of these positive domain scores were offset by other owned domains with significant visibility issues.
• 15% of Fortune 500 companies studied showed mid to strong presence for their most advertised keywords.
• 32% of Fortune 500 companies have low to mid presence.
• 53% of Fortune 500 companies have no natural search visibility for their most advertised keywords.
• Fortune 500 natural search visibility decreased with longer search queries.
• 68% of keywords were found on a landing page (e.g. www.amazon.com/cellphone) versus a top level domain page (e.g. www.amazon.com).

Labels: SEO

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