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Greg Jarboe interviews Avinash Kaushik, Google, Analytics Evangelist. Avinash summarizes the four stages of understanding and making use of analytics. The first stage is how to visualize tens of thousands of rows of data so you can see it one page and see what data is sending traffic to your site. The second stage is how to compute a complete value of your website, giving you an economic indicator of your websites productivity. The third stage discusses how to integrate use of the long-tail when compiling analytics to help companies achieve greater monetary rewards. The last stage is how you think about attribution.
