Many of you have probably heard of the new service released by Sysomos called FourWhere. We were intrigued ourselves so we asked one of Syomos' Sr. Strategists to give us the low down:

As location-based services such as Foursquare and Gowalla become increasingly popular, there's a huge amount of value data and content being contributed by users. The challenge is discovering this content in a user-friendly way - not only for users of location-based services but non-users as well.

To tackle this problem, Sysomos developed FourWhere, a service that mashes up data and content from Foursquare with the Google Maps API. In a nutshell, FourWhere provides an easy way to find content posted by Foursquare users. For example, if you're looking for a cafe in the heart of Manhattan, FourWhere lets you search using an address to see all the venues and comments for all the places "checked-in" by Foursquare users.

To use FourWhere, visit www.fourwhere.com. Then, type in a city or address in the search box. This will display a map. Right-click on the map to see the different options to see the available venues and comments.

For Sysomos, the launch of FourWhere yesterday is a just a solid step forward. In the future, content analytics will be integrated into FourWhere, as well as content and data from other social media sources.

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