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A recent post from the Hitwise blog mentions that when comparing referrers from Facebook vs. Google to media sites, it appears that visitors from Facebook are more likely to return.
In particular, among the top 5 Print Media websites in the week ending March 6, 2010, 78% of Facebook.com users were returning visitors compared to 67% from Google News
- Hitwise data indicate that visitors from Facebook are more loyal to News and Media websites than are visitors from Google News. In particular, among the top 5 Print Media websites in the week ending March 6, 2010, 78% of Facebook users were returning visitors compared to 67% from Google News. The figures are almost identical for Broadcast Media, with a 77% returning rate for Facebook compared to 64% for Google News.
- Among this sample of News and Media websites, Facebook users are more likely to be repeat visitors than those coming from Google News or the average for the site.
- To offer one example, 81% of visits to CNN.com in the week to March 6, 2010 were returning visitors while 84% of visitors to CNN.com that came from Facebook were returning visitors and 72% from Google News were returning visitors.
