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In her latest post, Heather Hopkins of Hitwise, breaks down where the downstream traffic travels for Facebook vs. Google News. Read the summary below and full post here.
- A larger proportion of Facebook’s News and Media traffic is directed toward Broadcast Media websites compared with Google News.
- The Wall Street Journal last week received 10.37% of its US visits from Google News compared to only 1.41% from Facebook.
- The New York Times similarly received more traffic from Google News than from Facebook (5.21% compared to 2.96% of upstream visits).
- Fox News and CNN by contrast received more traffic from Facebook than Google News.
- Fox News received 5.50% from Facebook and 1.18% from Google News while CNN received 5.92% from Facebook and 1.77% from Google News
