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5 Degrees of Separation in Twitter


Yesterday Sysomos released another study on Twitter, this time focusing on the friend and follower relationships. They analyzed over 5.2 billion connections on Twitter network as documented here http://sysomos.com/insidetwitter/sixdegrees/. The study provides insights on properties of the Twitter ecosystem and how information flows.

Some of the highlights of the study are:

  • The “Six Degrees of Separation” for Twitter is actually five.
  • Using the Twitter network graph, we discovered that, on average, a Twitter user will encounter 83% of all other Twitter users by visiting everyone’s friends up to a distance of five steps. This means, the Twitter network has good social connectivity, and that, in theory, a re-tweet (RT) does not have to propagate that much to reach a potentially large number of people!
  • There are many small, circular connections on Twitter. If you look at your friends, and their friends, you will find someone who follows you.

Twitter users have five degrees of separation between each other – meaning nearly everyone within Twitter is only five steps away. Of all friendship distances, five steps is the most common (41%), while a friendship distance of four steps is the second-most common (37%).

Here is a pie chart that shows the different Twitter friendship distances:


"Facebook" Most Searched for Keyword in March

Hitwise announced today that the search term Facebook was the top U.S. search conducted in the four weeks ending March 27, 2010. Overall, Facebook related terms accounted for eight searches across the three top 10 lists.


Yahoo! related terms accounted for six spots while MySpace terms accounted for four searches across the search engines. Other search terms that were among the top 10 searches for all three search engines include youtube, facebook login, craigslist and yahoo mail.

Top Search Terms for the 4 Weeks ending March 27, 2010

Rank

Search Terms

Google.com

1

facebook

1.17%

2

youtube

0.66%

3

facebook login

0.58%

4

craigslist

0.54%

5

myspace

0.51%

6

yahoo mail

0.50%

7

yahoo

0.30%

8

ebay

0.23%

9

yahoo.com

0.19%

10

gmail

0.18%

Source: Experian Hitwise

Twitter PageRank by Trst.me

You’ve obviously heard about Google’s PageRank algorithm which heavily focuses on link data to provide a grade for every website in their index. Trst.Me (powered by InfoChimps) has just launched their own version of PageRank, but for Twitter. The trst.me score is also based on a scale of 0-10, where 10 is the highest reputation possible.

Some users are more valuable followers than others. For example:
- 20 followers to your account who have 0 followers each are much less valuable than just 1 follower who has 5 followers who each have an average amount of followers themselves.
- If @conanobrien randomly decides one day to follow you, your trstrank will increase much more than if your twitterverse-unknown aunt Marge followed you.

UrbanSpoon Launches on iPad

According to Techcrunch, app store veteran, UrbanSpoon, has officially launched their iPad app. I agree with them in that the iPad app will not be useful for quick dinner solutions (like it is when firing up the app on an iPhone), however the iPad app will be useful for longer, more thoughtful decisions. Details of the UrbanSpoon iPad app below:

Top 100 Most Influential in Digital Media/Web 2.0

The Internet Evolution blog has released a very interesting post which lists the top 10 personalities across 10 different Digital Media/Web 2.0 categories. The categories included:

Social Networking
Enterprise & Cloud Computing
News/Media
Greentech
Wireless & Gadgets
E-Commerce
Search
Security
Digital Entertainment
Most Over-Rated

Below are a few of the categories that caught our attention, check out the Internet Evolution blog for the complete list.

Social Networking

Mark Zuckerberg, Founder, Facebook
Kevin Rose, Founder, Digg
Jonathan Miller, Chief Digital Officer, News Corp.(MySpace)
Philip Rosedale, Founder, Second Life
Jeff Weiner, CEO, LinkedIn Corp.
Caterina Fake, Founder, Flickr
Adam Christensen, Social Media Communications Manager, IBM Corp.
Jonathan Abrams, Founder, Friendster
Mark Goldston, CEO, United Online Inc.
Jason Rosenthal, CEO, Ning.com

News/Media

Rupert Murdoch, CEO, News Corp.
Fiona Spruill, Editor, Web Newsroom, The New York Times
Arianna Huffington, Founder, Huffington Post
Jim Walton, President, CNN Worldwide
Matt Drudge, Founder, Drudge Report
Michael Arrington, Founder, TechCrunch
Chris Anderson, Editor in Chief, Wired
Julian Assange, Co-Founder, WikiLeaks
Chris Tolles, CEO, Topix
Cory Doctorow, Editor, Boing Boing

Search

Larry Page, Founder, Google
Stefan Weitz, Director of Search, Microsoft Corp.
Carol Bartz, CEO, Yahoo Inc.
Jason Calacanis, Founder, Mahalo.com Inc.
Robin Li, originator of Baidu Inc.
Jimmy Wales, Founder, Wikipedia
Vipul Ved Prakash, Founder, Topsy.com
Jack Ma, Founder, Alibaba.com Hong Kong Ltd.
Alan Emtage, creator of pre-Web search engine Archie
Suranga Chandratillake, CEO, blinkx

Getting Around Google Penalties

Last Friday, in his weekly whiteboard Friday, Rand Fishkin discussed how to get around Google penalties. He started by helping viewers assess whether an actual penalty occurred or not, looking at items like: Ranking Drops, Traffic Drops, Technical website issues or link issues. Rand mentioned that Google also looks at factors for the penalty such as severity, repeat offenders, and authoritative brands vs. smaller companies. He concludes with a couple of key takeaways including being open/truthful in your re-inclusion request or in the worse case scenario: doing a 301 redirect from your current domain to a brand new one (essentially starting all over again). See the full details in the video below:

This Weeks Must Reads in Digital Media

As this week comes to a speedy end (as does April), we noticed some excellent posts worth checking out in the blogosphere, below are this week’s must reads: