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Making A/B testing dead-easy, Visual Website Optimizer is perhaps an answer to all these frustrations. The tool loads your website (or landing page) in a visual designer and then you can use a word-like WYSIWYG editor for creating test variations. Then select conversion goals for your test and you are ready to run an A/B test. The integration part is pretty simple too – all you need to do is to upload a small code snippet in your website once and then you can create unlimited number of tests from the tool without touching your website code ever again. This means that once the code goes into your website, you can create and launch tests in less than 5 minutes. Watch a short video below:
In terms of functionality, Visual Website Optimizer has interesting features for tracking and optimization. For example, you can select multiple conversion goals for your A/B and multivariate test. That is, you can measure how your test affects sales, bounce rate, signups – all goals at once. You can run targeted tests only on a particular visitor segment such as new visitors or visitors coming from a particular referral source. The tool also integrates with Google Analytics, Omniture SiteCatalyst and other web analytics platforms so that you can segment test results for deeper insights.
Their pricing plans range from $49/mo to $729/mo which is significantly more affordable than other enterprise testing tools such as SiteSpect, Webtrends Optimize and Omniture Test and Target (costing thousands of dollars per month). Even though it is a recent startup, they claim to have 1000+ users including some well known companies such as Microsoft, Rackspace and 99designs.com. As far as results are concerned, they have a couple of A/B testing case studies on the website where their users have seen 20-90% increase in sales and conversions.
You can sign up for their free 30-day trial to evaluate the tool yourself.
