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comScore today released a report on the fastest-growing mobile application and browser content categories based on data from its MobiLens service.
In terms of penetration, 78 percent of smartphone users accessed their browser in April 2010, while 80 percent of smartphone users accessed applications. In comparison, just 19 percent of feature phone users accessed their browser, with 17 percent accessing applications. Although smartphone users are driving growth in browser (up 111 percent in the past year) and application (up 112 percent) access, feature phone users still make up nearly half of all users accessing mobile browsers and apps.
| Smartphone* and Feature Phone Browser and Application Usage 3 Month Avg. Ending Apr. 2010 vs. 3 Month Avg. Ending Apr. 2009 Total U.S. Age 13+ Source: comScore MobiLens |
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| Apr-2009 | Apr-2010 | % Change | |
| Browser | |||
| Total Mobile Market | 55,503 | 72,872 | 31 |
| Smartphone | 17,785 | 37,577 | 111 |
| Feature Phone | 37,718 | 35,295 | -6 |
| Application | |||
| Total Mobile Market | 54,414 | 69,639 | 28 |
| Smartphone | 18,126 | 38,413 | 112 |
| Feature Phone | 36,288 | 31,226 | -14 |
