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Lyris and TwitterCon recently released the results from a study in which they surveyed over 160 small businesses about their success with managing online marketing strategies across multiple channels including Twitter. Below are some highlights from the results:
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77 percent of marketers said they have had some success at managing an online marketing strategy across departments, including SEO, e-mail, social, mobile and analytics.
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63 percent of marketers said that limited budget keeps them from being more successful in integrating their programs across online marketing channels.
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34 percent of marketers said that lack of skills/technology on other channels is what prevents them from being more successful with cross-channel, integrated programs.
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27 percent of respondents said internal politics kept them from being successful with integrated marketing programs.
