Loved the latest YouMoz post on SEOmoz by Oli Gardner (Co-Founder of Unbounce.com) who combines 2 of our favorite topics together: Infographics and Landing Pages. Oli provides a 12 step infographic detailing how to rehab your landing pages. Landing page tips and infographic below:
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One Page Per Source
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A/B Testing
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Ad Message Match
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Context of Use
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Videos Increase Conversion
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Direction Cues
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Data vs. Conversion
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Edit Ruthlessly
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Enable Social Sharing
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Trust & Social Proof
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One Page – One Purpose
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Post Conversion Marketing
Hello Manoj, I like your post regarding the steps to take for improving a landing page. I would be interested to hear your comments regarding my article about how forecasting might be used to predict content on a media site that could also be applied to a landing page:http://tumbleweedmarketinganalytics.com/2011/01/02/analytics-and-media-website-content-forecasting/
Cool infographic and good landing page optimization tips.
Thanks for sharing
Nice infographic on landing page design. I found the information useful in getting the message across to the my team on what we need to be doing in regards to our landing pages.
I especially liked point # 10 – about trust and social proof. More than what the seller says, the audience would definitely love to know what the seller’s existing followers or customers think…
True, and today it’s about spotting that the customer reviews/followers are genuine, especially with B2C products/services.