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Last week I was interviewed by Damonic Robertson for a project in his Masters class at Full Sail University. In the interview I was able to give Damonic some insight on the following questions
1 – What are the best web analytics tools available?
2 – Does it matter if you use “Free” or “Fee” based software and tools?
3 – How often should a company look at their web analytics?
4 – What type of analytics reports should a company initially start?
5 – Do companies put too much emphasis and focus on certain elements of analytics like visits, bounce rate, etc?
6 – Do companies tend to forget about analytics as compared to website design, social networking, SEM and SEO tasks?
7 – How has social media affected and/or recently changed web analytics?
8 – How has the recent surge in mobile web users affected web analytics?
9 – When should a company call upon a professional analytics consultant or firm?
10 – What is the future of web analytics?
