Quantcast

2010 Demographics / Country Usage for iPad


Guest Post
Apple’s revolutionary tablet computer, the iPad, was announced January 27, 2010. The iPad Wi-Fi version was first released on April 3, 2010. The 3G version was released April 30, 2010. In the first 80 days, 3million units were sold. Projected sales for 2010 will be 10 million units worldwide. The iPad has been breaking sales records in a world wide recession. One can only wonder what sales would have been in better economic times.

Apple had to delay international release of the iPad due to overwhelming US demand for it. Apple released the iPad to nine countries on May 28, 2010. Preorders were available May 10, 2010. The nine countries are Germany, Great Britian, France, Italy, Spain, Switzerland, Japan, Canada, and Australia.

On July 23, 2010, Apple released the iPad to Hong Kong, Singapore, Belguim, Netherlands, Mexico, New Zealand, Luxembourg, Austria, and Ireland.


For the US and international markets, 60% of sales were made to people aged 30 to 54 years old. One difference between US and international users is the level of interest in technology. US iPad owners are focused more on social media, video, and audio. International users are more interested in the more traditional computer applications such as web research and could computing.


Japan has shown special interest in the iPad. 50% of the computer and technology magazines featured iPad cover stories for May and June 2010. One of the most interesting demographic features of the Japanese market is the interest level among the elderly, age 55+. They like the iPad for its simplicity and forgiving nature in regards to mistakes.

About the author: James Mowery is a computer geek that writes about technology and related topics. To read more blog posts by him, go to laptop computers.

Subscribe by Email

Comments

  1. Lee says:

    Great article. However, where are you getting your stats?

    • Hi Lee, this article was written back in Aug 2010 so it is probably time that we rechecked the stats against the iPad and other tablets; especially as there’s been some very nice contenders arriving in the market!

Speak Your Mind

*