Inside Klout: Measuring Your Online Influence

The Klout Score is the measurement of your overall online influence. The scores range from 0 to 100 with higher scores representing a wider and stronger sphere of influence. Earlier this week I sat down with Klout’s Megan Berry to get some of her insight into Klout’s technology.

Give us the ‘elevator pitch’ on your technology.

Klout measures online influence. We believe everyone who creates content online has influence and our goal is to understand and measure it.

Klout measure influence based on the ability to drive action. How many followers you have does not give a good picture of how many people actually listen or engage with you. Instead, we measure social gestures such as retweets, @mentions, and lists to better understand how much engagement you have as well as who those people are (is your engaged network influential or not, etc.).

Can you please highlight some of the features which provide the most value?

Klout Score as a filter (in various applications it is useful to filter by Klout Score when monitoring mentions, in search etc), topical influence, klout class (determines your influence style)

What is your competitive advantage over similar technology?

We offer the most in-depth analysis out there.

Who is your intended target market?

We have multiple markets. Anyone who creates content online could be interested in understanding and measuring their influence. Brands and marketers are, of course, very interested in understanding who the influential people are. Also, we have over 600 applications using our API to integrate Klout Scores into their applications.

Tell us about new features/integrations/improvements that are on your product road map?

We will be integrating new services soon — with Facebook being the next one of the way. We will also be surfacing our topical data more so people can use Klout to understand who are the key influencers on specific topics such as mobile or fashion.

Screenshots below:

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