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Ultimate Multivariate & AB Testing Guide – WhichMVT.com


If you’re looking for a multivariate/landing page testing solution then I highly recommend you take a look at http://www.whichmvt.com/ (developed by the Conversion Rate Experts). WhichMVT is a complete guide to the most popular multivariate testing platforms available and provides information on each vendors such as: Price, Technology, Features, Support, and Reviews. Here is quick summary on what you can find on a few of the vendors:
  • Accenture: Setup costs around $33K a year, provides AB/MVT Testing, it can be self hosted, and can be used on email campaigns.
  • ION Interactive has a monthly price of $995, provides taguchi MVT, can segment traffic and has a platform for making web pages.
  • OnDialog costs 7.5K/year, doesn’t have the ability set mulitple goals, and customer support by phone available.


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