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According to sources Webtrends has purchased Transpond, an application publishing tool for Facebook, iPhone and Android Apps, as well as mobile-friendly web pages. They have rebranded Transpond as Webtrends Apps, a suite of products which includes Analytics, Visitor Profiling, Social Media Monitoring, and Landing Page Optimization.
David Kaplan of PaidContent.org says: Transpond’s platform is marketed as an easy way for non-programmers to create, publish, manage and track “experiences” across social and mobile sites. For Portland, Oregon-based Webtrends, it represents an extension of its measurement and management of Facebook.
I actually think this might be smart move on the part of Webtrends because their latest services such as Facebook Analytics, fit quite nicely into Transpond’s services. Webtrends is essentially going to be able to offer their entire ecosystem of online products to their Webtrends Apps customers – thus making new business for themselves.
