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Only 6% of Tweets are Retweeted – Twitter Engagement Study

September 30, 2010 By Leave a Comment

Recently Sysomos conducted a Twitter study focusing on how tweets are retweeted and responded to. They analyzed 1.2 billion tweets to analyze the pattern of @ replies and retweets. Some of the highlights of the study are:
  • 71% of all tweets are not retweeted or responded to.
  • Only 6% of tweets are retweeted. 23% of tweets are @ replied to.
  • 92.4% of the retweets happen in the first hour, i.e., if a tweet is not retweeted in the first hour, it is very likely that it will not be retweeted.
  • 1.63% of retweets happen in the second hour, and 0.94% take place in the third hour.
  • Only 1.53% of Twitter conversations are three levels deep – after the original tweet, there is a reply, reply to the reply, and reply to the reply of reply
Filed Under: social media, Twitter

BazaarVoice Integrates with Google Analytics – Measures User Generated Content

September 29, 2010 By Leave a Comment

Today BazaarVoice announced a new integration with Google Analytics giving brands the ability to monitor the influence of user-generated content in Google Analytics. According to data collected from 35 million visits, BazaarVoice reports that customers who interacted with their solutions had more than a 50% higher conversion rate and over a 70% increase in revenue per visit. These types of integrations are amazingly useful because they help take your measurement and site optimization to a whole new level of sophistication.

“With this integration, Bazaarvoice clients can now see, in Google Analytics, the metrics on things like the number of visitors paginating through reviews, or sharing user-generated content with social networks, or clicking on related products found in reviews. Advanced Segments can then be used to compare the behavior of visits that interact with Bazaarvoice generated content vs. those that don’t.”


Filed Under: Google Analytics, voice of customer

SEO for Video: 101

September 28, 2010 By 2 Comments
In the video below, SEOMoz’s Danny Dover provides a great overview of SEO and video. Danny discusses the amazing opportunity that video can potentially bring to an online business and goes further into tactics that can help optimize your videos. Danny concludes with a theory that 5 factors: engagement, ratings, comments, social statistics and duration will really start to impact the performance of videos in organic search results. Video marketing is becoming a key element in any seo job description

 



Filed Under: SEO, Video Optimization

How the World Spends Time on the Internet [Infographic]

September 27, 2010 By Leave a Comment
Recently VisualEconomics.com created an Internet usage infographic based on Nielsen data. The infographic explains how the world spends time on the Internet. Here are some of the highlights:
  • 22% of the time is spent on Social Networks
  • 36% of the time is spent on Email / Search
  • 42% of the time is spent viewing content
  • On average a users looks at over 2600 web pages and 89 domains per month
  • Americans spend an average of 60 hours on the Internet each month

Click image for larger view

Filed Under: Uncategorized

How to Link Multiple AdWords Accounts to one Google Analytics Account

September 24, 2010 By Leave a Comment

Nick and Avinash have release episode 12 of web analytics TV, this time with a 30+ minute video answering numerous questions from readers including:

  • What does “other” mean in the traffic sources overview reports?
  • How to link multiple AdWords accounts to one Google Analytics account
  • Why should people use other web analytics products when GA is free?
  • Tracking links from emails that point to sites not being tracked by GA
  • If a user keeps clicking every 29 minutes, can a session last for 9 days?

Filed Under: Google Analytics

23 Acquisitions by Google in 2010

September 23, 2010 By Leave a Comment
According to Business Insider, 2010 has been Google’s most successful year in regards to the volume of acquisitions they have completed. The nearly doubled their next best year with 23 acquisitions in 2010. Some of their major purchases include:
  • Like.com – $100 Million
  • Jambool – $70 Million
  • Slide – $228 Million
  • Invite Media – $70 Million
  • Gizmo5 – $30 Million
  • ITA – $700 Million
  • On2 – $120+ Million
  • AdMob – $750 Millon

Filed Under: Google

59% of all App Downloaders use the Facebook App – Mobile App Usage

September 22, 2010 By Leave a Comment
I often compare the craze and popularity of the mobile app space to when the Internet was really becoming popular in the late 90s and early 2000s. Mobile apps are here to stay and are quite often more frequently engaged with by users then the actual phone part of the device. FlowTown (via Pew Internet) has put together an amazing infographic breaking down mobile app usage by various demographics/categories, here are some highlights:
  • The average 18-29 year old has 22 apps
  • 39% of college graduates have mobile vs. only 7% of users with less than high school
  • 60% of app users have used game apps
  • 59% of all app downloaders use the Facebook App vs. 55% use the Twitter App vs. 17% use the YouTube App
  • 42% of app downloaders use apps multiple times a day
  • 48% Use apps between 10-30 min a day
  • 1 in 8 adult users paid to download an app


Filed Under: Mobile