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Today BazaarVoice announced a new integration with Google Analytics giving brands the ability to monitor the influence of user-generated content in Google Analytics. According to data collected from 35 million visits, BazaarVoice reports that customers who interacted with their solutions had more than a 50% higher conversion rate and over a 70% increase in revenue per visit. These types of integrations are amazingly useful because they help take your measurement and site optimization to a whole new level of sophistication.
“With this integration, Bazaarvoice clients can now see, in Google Analytics, the metrics on things like the number of visitors paginating through reviews, or sharing user-generated content with social networks, or clicking on related products found in reviews. Advanced Segments can then be used to compare the behavior of visits that interact with Bazaarvoice generated content vs. those that don’t.”
