Facebook Surpasses Google & Yahoo in Time Spent

According to comScore (via MediaPost), Facebook has surpassed both Google and Yahoo in regards to total time spent by users. Facebook now leads the way with 41.1 billion minutes, with Google second at 39.8 billion minutes and Yahoo third, with 37.7 billion. This doesn’t surprise me considering that the purpose of Google is to push traffic to other sites while Facebook’s is to keep users engaged within its environment. You combine that with Facebook’s amazing growth and it’s a natural progression for Facebook to take over the #1 spot in time spent.

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